Key Success Factors of fast food Essays - 785 Words

Key Success Factors of fast food Success in the fast food industry requires mastery of different key competitive factors. Fast food entrepreneurs must emphasize on creating strong brand, improving operation efficiency, increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC, Republic of Korea’s Lotteria, Jollibee are examples of extremely successful fast food branding. Their signs, logos and slogans are recognizable around the world. Customers of fast food want to know exactly what they are going to get before they actually have experience. Businesses try to provide consistent, easily†¦show more content†¦It is easy to find any fast food restaurants in big cities, supermarkets in Vietnam such as in Diamond Plaza, Parkson; ZenPlaza, Co-op Mart, Maximart, Big C and Metro. And fast food restaurants are opened more and more. After nearly 15 years of operating in Viet Nam, KFC has opened nearly 130 stores. Lotteria is also on the race with more than 120 stores. Lotteria has also made changes to catch up with the new habits of local clientele. They are opening stores that have large spaces and installing computers that have access to the internet. Pizza Hut now has 26 stores, located in Vietnam. ( vietnamnews.vn) Speed Nowadays, in the developing-country as Vietnam, people are always busy with their work, their children, so they dont much time for preparing traditional meals and so Fast food is their best choice. According to a survey, 36 % people like fast food because it saves their time (Tieu luan Fast food). Of course, as its name, fast food industry strongly focus on delivery food as quick as possible and this makes customers satisfied with this kind of service. Setting up efficient and standardized kitchens and focusing on foods that can be cooked quickly are two of the ways that McDonalds became so successful in this competitive industry, according to Business Week. Many people grab fast food on the way to work or to another destination.Show MoreRelatedWhite Paper - Key Success Factors - Fast-Food Industry1867 Words   |  8 PagesKey Success Factors – Fast-Food Industry I. Introduction As you may know, fast food is any food that can be prepared and served within a short amount of time. The history of fast food can be taken back to Ancient Rome – where bread and wine were sold in street-side stalls. The global fast food industry has had a tremendous growth over the last few decades. In 1970, we spent $6 billion on fast food – increasing to $110 billion by 2000. A. McDonald’s Corporation The first company I chose toRead MoreFast Food Industry1506 Words   |  7 Pagesanalyses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.P.5 5) Critical Success Factors Now ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦P.5 6) Critical Success Factors in Future...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.P.7 7) Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦P.8 6) Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..P.9 Executive Summary: Hong Kong is a city in which efficiency and speed are demanded and expected. This living style affected the eating habits of Hong Kong people. People tends to dinning out and are more interested in prepared food which can be served quickly or allowRead MoreChipotle Mexican Grill. Chipotle Mexican Grill, Incorporated1144 Words   |  5 PagesGrill, Incorporated is a restaurant that offers Mexican food including burritos, tacos, burrito bowls (a burrito without the tortilla), salads, and more. The company has been in operations since 1993, starting out as one unit and growing to 1,300 units in over 46 states, the District of Columbia, Canada, and the United Kingdom in 2011. The restaurant served fast-casual food with a customizable menu. The restaurant prides itself on serving food made from scratch with wholesome, organic ingredientsRead MoreFast Food1172 Words   |  5 Pagesfailed to recognize the changing trend in customer’s preferences to better tasting, fresher food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2) Size and Growth; Read MoreMcdonalds Case Analysis1362 Words   |  6 Pages The most important general environmental factors to be considered for the industry and McDonalds include its demographic, sociocultural, global, and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu to healthier menu optionsRead MoreCompetitive Forces1305 Words   |  6 PagesQ 1 Bargaining Power of Suppliers—low The bargaining power coming from suppliers within the fast food industry is usually weak. Rather than growing potatoes, cows, coffee beans and etc. by themselves, most restaurants within the industry get their food from various farmers, butchers, packaging companies and partners. There are thousands of suppliers for restaurants to choose from and they can select their suppliers through the competitive bidding market. It will determine the cost of their productsRead MoreAssignment 1 Pret a Manger892 Words   |  4 Pagesthat made the sandwich, he will be responsible for his job, I.e. ingredients selection, freshness, and packaging. b. To keep items fresh and no overnight food is allowed, the volume of food prepared is relatively low, thus making staff do less repeating work. c. Being a fast food store, the variety of its products is low, thus making the food preparation process standardized and routine, as well as saving unit cost. d. The variation in demand is low, in other words, predictable, demand goes upRead MoreCase Analysis for Yum! Brands Essay1313 Words   |  6 PagesPage 1 1. What are the primary driving forces in the U.S fast food industry in 2004 The primary driving forces in the U.S. fast food industry for 2004 are as follows: There is a major increase in globalization, no matter where you travel to in this time period you are guaranteed to either see a McDonalds or a Pizza Hut. The fast food industry has diversified it product line by offering semi healthy choices, such as chicken, salads, fajitas or pizza. To this end, consumers want choicesRead MoreOverview of Mcdonalds1160 Words   |  5 Pagesoriginally a one window drive-in, serving only hot dogs and milkshakes. The success of this establishment led them to open their second restaurant in San Bernardino, California, where they actually employed twenty or more car hops and other staff with a much broader menu. These restaurants were incredibly successful and by 1948 the brothers had made more money then they had ever dreamed. With their newly found success, the brothers decided to overhaul their operations. After analyzing their operationsRead MoreKfc - the Best Fast-Food Restaurant1114 Words   |  5 Pages[pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than

Customer Satisfaction And Logistics System Problems Essay

Student : Cuifeng Li Course: MGT-3120 Instructor: Dr. Bock Analysis Jingdong Group: Customer Satisfaction and Logistics System Problems Jingdong Group was founded by Liu Qiangdong in the beginning of 2004. Since it established, Jingdong has committed to providing pleasant online shopping experience for its consumers, built up the authentic concept of fake zero tolerance. Because of that, it quickly grow to become the largest 3C online shopping platform in China’s B2C market. It is one of the most popular and influential online shopping sites in the field of e-commerce in China. Currently, Jingdong has 25 million registered users throughout the country and more than 6000 suppliers has established collaborations with Jingdong. It sells home appliances, electronics, digital communications, figures products and related accessories, computers, home furnishing, clothing, jewelries, baby products, books, food and other 11 categories of tens of brands in million kinds of high-quality goods. There are more than 300 thousands orders every day and more than 50 million people visit the website in daily. In May 2014, the Jingdong Group was officially listed in the U.S. Nasdaq Stock Exchange market. It became a large-scale integrated business platform of China which first and successfully listing in the United States. It was also ranked in the world s top ten internet companies. In July of 2015, Jingdong was selected by its virtue of high-growth Nasdaq 100 and Nasdaq 100 averageShow MoreRelatedGlobal Operations Logistics at Laura Ashley and Federal Express Strategic Alliance909 Words   |  4 PagesGlobal Operations Logistics The global operations logistics have been on change since their inception in the modernized and macro-businesses in the world as in the United States of America. The operations and structures, which run the logistics management systems, keep changing with entry of every new technology in the market. 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The logistics is one of majorRead MoreThe Business Strategy Of Bmw Brand1211 Words   |  5 PagesQUALITY CONCEPT The logistics concerns the purchase, the inventory management, the handling, the storage, the launch, the sequencing, the methods of administration of sales and lots of other... The logistics is the activity which has for object to manage the physical flows of an organization, with the aim of giving the resources corresponding to needs. While respecting the planned economic conditions, the degree of quality of expected department and conditions of safety. The logistics is one of majorRead MoreMarketing Analysis : Robinson Worldwide1218 Words   |  5 Pagesthird party transportation and logistic companies in the United States and Worldwide, it has certainly secured its brand awareness in the transportation and logistics industry. Ranked at #225 on Forbes, Fortune 500 companies, the highest of all its competitors, C.H. Robinson Worldwide is a strong company and has been for the past 110 years. The company has grown to satisfy the needs of over 110,000 customers through implementing freight transportation and logistics services, outsource solutions,Read MoreCustomer Satisfaction And E Loyalty2512 Words   |  11 PagesCustomer satisfaction and E-loyalty: Liu(2008) claimed that online shopping customers’ satisfaction may be ruined by the lacking of on-time delivery. A quarter of Chinese customers were dissatisfied with online-shopping experience due to the low delivery service level(CNNIC,2004). The Kotler(1997) divided the whole model of the satisfaction process in e-commerce into three stages shown in Figure 1: the information search and alternatives evaluation section, purchase section and post-purchaseRead MoreChallenges Faced By Logistics Industry Essay1236 Words   |  5 PagesINTRODUCTION Logistics is the area of commerce which is responsible to connect buyers with sellers. It involves managing the flow of goods, services and information from the place where it is originated to the place where it gets consumed through effective planning, implementing and control. Logistics management is therefore extremely important as it is a very important driver for generating economic activities within the nations and even internationally. A number of complex logistical problems which were

Resource Management Issues Customers Relations

Question: Describe about the Resource Management Issues for Customers Relations. Answer: (1)Description of Crew Resource Management Issues. CRM issues mainly include the internal environment of the plane and reaction of crew members to the fatal situations ahead. In Air France flight accident, lack of co-ordination among both the pilots was the main root that gave rise to other factors of threat. Crew also failed to analyze the distance required for landing despite of bad weather warning. Margin of the error was ignored by crew. Standard callouts were not followed by pilots that resulted in delay while selecting thrust reversers. (Thrust reversers- A simple and effective way to reduce the landing distance of an aircraft is to reverse the direction of the exhaust gas stream). Another faulty decision by crew was that position 1 thrust leaver was left advanced for more than 3 seconds due to which auto-brake system was deactivated and braking effect could not be applied to control the speed. (2) Role of Crew Resource Management in accident or avoidance. In this fatal accident, crew resource management cannot be directly blamed but since all management and control of the flight was in their hands, indirectly their role was crucial and responsibility to be held. The action of flying in heavy shower conditions was inappropriate and should have been given second thought. The landing of plane was too far down the runway and as per experts, wet pavements resulted in increasing the speed so the decision making was cause of disruptions. Evacuation shafts failed to deploy from two exits and preliminary reported suggested that crew resources did not got involved in the assistance. The biggest factor that play all decision in favor of crew resource management was that crew members evacuated the plane in 75 seconds and no loss to life was involved. It was appreciable. (3) Critical Analysis of CRM issues in the accident. Following analysis puts light on the CRM issues in the accident: Lack of co-ordination issues persisted because communication between both the pilots was not in accordance with the protocol during threat situations .Criticality was time appropriateness. Pilots were trained and experienced with landing calculation knowledge and application of thrust reversers but deployment was delayed and further threat was invited. Criticality was using right technique to avoid further problem. Crew ignored the technicality of using thrust lever and left it idle for further dangerous fault. Criticality was that leaving idle of thrust leaver caused auto-brake failure. It made plane uncontrollable. (4) Describe the CRM skills displayed by the pilots that averted tragedy Plane was evacuated in record 75 seconds and that actually displayed best time management skills during emergency situations. Weather reports provided to the crew were wrong yet they were successful in landing though not so safe but very appropriate that every life was saved. Emergency response was way ahead of time because of timely conveyed warning messages by crew resource management. (5) Describe the lack of CRM skills not used by the crew that led to the accident. The crew should have been aware of the margin error and should have paid attention to METARs warning for thunderstorms. Ignoring the standard callout by pilots became the prime reason of the accident. Few pictures clicked by a passenger showed that crew was not active at the time problem started and later when photos were released for investigations, questions were raised on responsibility of the crew.

Satire Of Gullivers Travels Essays - Gullivers Travels, Houyhnhnm

Satire Of Gulliver's Travels In Gulliver's Travels, Jonathan Swift makes a satirical attack on humanity. In the final book, Swift takes a stab at humanity by simultaneously criticizing physiological, mental, and spiritual aspects of humans. Literary critics Ronald Knowles and Irvin Ehrenpreis both agree that the last book focused entirely on satirizing humanity. The Yahoo brutes that inhabit Houyhnhnm Land are a despicable species that have the physical appearance of humans. Though their behavior seems to be decadent and irrational, Swift shows that most of their behavior have parallels in the life of civilized humans. The Houyhnhnms seem to embody virtue and all the perfections that humans seek, but there are inconsistencies in their behavior that are reflective human faults. The Houyhnhnms do not look human in appearance, so Swift uses them to reveal hypocrisies of human thought. Throughout the book, Swift makes attacks on the religious perception of man; He also expresses disagreement with deist ideology. Ehr enpreis and Knowles have very similar opinions concerning Book IV of Gulliver's Travels, but Knowles expresses a more concrete interpretation of the satire. According to Ehrenpreis, Swift lived in John Locke's time, and takes many ideas of humanity from him. Locke said that humans tend to classify species as man by their physical appearance. If there was a man without reason, he would be a dull irrational man, and if there was an animal could express reason, they would be an intelligent and rational animal. To Ehrenpreis, the Yahoos embody an ironical reflection upon the fact that the bulk of unthinking men do in practice treat external shape as a sounder guide to humanity than reasonable conduct. Besides being more primitive than humans, Yahoos behave and function like civilized humans. Knowles points out that Yahoos fight with other groups and each other without apparent reason. Their avarice for certain shiny stones of no practical use lead to more fighting and theft. In more contemporary or civilized societies, those shiny stones can be paralleled to material possessions such as jewelry. Knowles observes that like humans, Yahoos suck the juice from a particular root that produces the same affect as alcohol. Similar to many humans, the Yahoos consumed the juices without temperance. Ehrenpreis thinks that Swift uses the Yahoos to as an example of Locke's suggestion that humans are more easily identified by vice than virtue. The Houyhnhnms seem to be reasonable, rational characters. They also seem to embody good virtues that humans strive to achieve. Ehrenpreis and Knowles both find inconsistencies in the depiction of Houyhnhnms. Ehrenpreis believes that the paradoxes in the writing are supposed to reflect paradoxes of human thought. When Gulliver first meets the inhabitants of Houyhnhnm Land, they are curious about the covering on his body. The Houyhnhnms are surprised when they first see him take off his hat; It is a reasonable and natural reaction since the Houyhnhnms do not wear clothing. Ehrenpreis argues that repeated occurrences show that Houyhnhnm thought revolves around being a horse. He thinks that is reflective of the anthropocentricity of humans. An example of the anthropocentricity of humans is the attempt to communicate with babies. A newborn does not know any human languages, but adults often assume that the baby is trying to talk to them when they make meaningless noises. Knowles thinks t hat the Houyhnhnms are not ideal characters, but reflections of humans. If the whinny, neighing like sounds are eliminated from Houyhnhnm, the word Hounum is a jumbled pronunciation of human. According to Knowles, the Houyhnhnm society implies that their beliefs ore founded on self-deception. The limits of my language mean the limits of my world. The Houyhnhnm language did not have negative words like war, deceit, and evil. By the quote above, Ludwig Wittgenstein suggests that Houyhnhnms could not have a true sense of good if they did not know what evil was. The Houyhnhnms also embody a sense of arrogance and bias that exists in humans. Their only sense of evil is in terms of the Yahoos. That is reflective of some governing institutions that blame others as the source of corruption and evil. Historically, groups like gypsies, Armenians, and Jews have fallen under that category of scapegoats. When the Houyhnhnms observe Gulliver, they