Saturday, December 28, 2019

Key Success Factors of fast food Essays - 785 Words

Key Success Factors of fast food Success in the fast food industry requires mastery of different key competitive factors. Fast food entrepreneurs must emphasize on creating strong brand, improving operation efficiency, increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC, Republic of Korea’s Lotteria, Jollibee are examples of extremely successful fast food branding. Their signs, logos and slogans are recognizable around the world. Customers of fast food want to know exactly what they are going to get before they actually have experience. Businesses try to provide consistent, easily†¦show more content†¦It is easy to find any fast food restaurants in big cities, supermarkets in Vietnam such as in Diamond Plaza, Parkson; ZenPlaza, Co-op Mart, Maximart, Big C and Metro. And fast food restaurants are opened more and more. After nearly 15 years of operating in Viet Nam, KFC has opened nearly 130 stores. Lotteria is also on the race with more than 120 stores. Lotteria has also made changes to catch up with the new habits of local clientele. They are opening stores that have large spaces and installing computers that have access to the internet. Pizza Hut now has 26 stores, located in Vietnam. ( vietnamnews.vn) Speed Nowadays, in the developing-country as Vietnam, people are always busy with their work, their children, so they dont much time for preparing traditional meals and so Fast food is their best choice. According to a survey, 36 % people like fast food because it saves their time (Tieu luan Fast food). Of course, as its name, fast food industry strongly focus on delivery food as quick as possible and this makes customers satisfied with this kind of service. Setting up efficient and standardized kitchens and focusing on foods that can be cooked quickly are two of the ways that McDonalds became so successful in this competitive industry, according to Business Week. Many people grab fast food on the way to work or to another destination.Show MoreRelatedWhite Paper - Key Success Factors - Fast-Food Industry1867 Words   |  8 PagesKey Success Factors – Fast-Food Industry I. Introduction As you may know, fast food is any food that can be prepared and served within a short amount of time. The history of fast food can be taken back to Ancient Rome – where bread and wine were sold in street-side stalls. The global fast food industry has had a tremendous growth over the last few decades. In 1970, we spent $6 billion on fast food – increasing to $110 billion by 2000. A. McDonald’s Corporation The first company I chose toRead MoreFast Food Industry1506 Words   |  7 Pagesanalyses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.P.5 5) Critical Success Factors Now ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦P.5 6) Critical Success Factors in Future...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.P.7 7) Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦P.8 6) Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..P.9 Executive Summary: Hong Kong is a city in which efficiency and speed are demanded and expected. This living style affected the eating habits of Hong Kong people. People tends to dinning out and are more interested in prepared food which can be served quickly or allowRead MoreChipotle Mexican Grill. Chipotle Mexican Grill, Incorporated1144 Words   |  5 PagesGrill, Incorporated is a restaurant that offers Mexican food including burritos, tacos, burrito bowls (a burrito without the tortilla), salads, and more. The company has been in operations since 1993, starting out as one unit and growing to 1,300 units in over 46 states, the District of Columbia, Canada, and the United Kingdom in 2011. The restaurant served fast-casual food with a customizable menu. The restaurant prides itself on serving food made from scratch with wholesome, organic ingredientsRead MoreFast Food1172 Words   |  5 Pagesfailed to recognize the changing trend in customer’s preferences to better tasting, fresher food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2) Size and Growth; Read MoreMcdonalds Case Analysis1362 Words   |  6 Pages The most important general environmental factors to be considered for the industry and McDonalds include its demographic, sociocultural, global, and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu to healthier menu optionsRead MoreCompetitive Forces1305 Words   |  6 PagesQ 1 Bargaining Power of Suppliers—low The bargaining power coming from suppliers within the fast food industry is usually weak. Rather than growing potatoes, cows, coffee beans and etc. by themselves, most restaurants within the industry get their food from various farmers, butchers, packaging companies and partners. There are thousands of suppliers for restaurants to choose from and they can select their suppliers through the competitive bidding market. It will determine the cost of their productsRead MoreAssignment 1 Pret a Manger892 Words   |  4 Pagesthat made the sandwich, he will be responsible for his job, I.e. ingredients selection, freshness, and packaging. b. To keep items fresh and no overnight food is allowed, the volume of food prepared is relatively low, thus making staff do less repeating work. c. Being a fast food store, the variety of its products is low, thus making the food preparation process standardized and routine, as well as saving unit cost. d. The variation in demand is low, in other words, predictable, demand goes upRead MoreCase Analysis for Yum! Brands Essay1313 Words   |  6 PagesPage 1 1. What are the primary driving forces in the U.S fast food industry in 2004 The primary driving forces in the U.S. fast food industry for 2004 are as follows: There is a major increase in globalization, no matter where you travel to in this time period you are guaranteed to either see a McDonalds or a Pizza Hut. The fast food industry has diversified it product line by offering semi healthy choices, such as chicken, salads, fajitas or pizza. To this end, consumers want choicesRead MoreOverview of Mcdonalds1160 Words   |  5 Pagesoriginally a one window drive-in, serving only hot dogs and milkshakes. The success of this establishment led them to open their second restaurant in San Bernardino, California, where they actually employed twenty or more car hops and other staff with a much broader menu. These restaurants were incredibly successful and by 1948 the brothers had made more money then they had ever dreamed. With their newly found success, the brothers decided to overhaul their operations. After analyzing their operationsRead MoreKfc - the Best Fast-Food Restaurant1114 Words   |  5 Pages[pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than

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